musing on close reading & content strategy

Rambling on the question: "What is it that you do, exactly?"

I started a new job this week. I’m beyond excited about it and not just because I love new beginnings. I’m excited because I’ve joined a team that leads with clarity and process — that articulates what is happening and why. You’d think that’s a fair, basic expectation but I’ve worked for teams who never bothered to offer those things. Getting clear info…